Use cases / Analyze
Twitter data is the most comprehensive source of live, public conversation worldwide. Our REST, streaming, and Enterprise APIs enable programmatic analysis of data in real-time or back to the first Tweet in 2006. Get insight into audiences, market movements, emerging trends, key topics, breaking news, and much more.
It pays to be the first to uncover a breaking news story, identify an industry-wide trend, or take action on market movements. We offer several tools and endpoints to help you analyze conversations and respond to trends as they unfold. Use these insights to optimize ads, generate organic content, engage with customers, identify audiences, write articles, purchase stock, assess risks, inform long-term business strategy, discover unknown relevant topics, and much more.
In a world of abundant choice and information, building a relationship with customers is more important than ever. To do this well, it’s critical to understand the motivations, interests, and demographics of your audience. Use Twitter’s tools and endpoint to formulate audience insights to identify relevant groups, inform Twitter ad campaigns, build relevant content, and maximize reach based on interests, and more.
Understand customer sentiment as people and markets respond to product and business decisions. Our endpoints and tools enable techniques to analyze and inform next steps based on sentiment. Sentiment analysis can predict the outcome of upcoming events, evaluate the impact of a recent product launch, pivot the direction or content of an ad campaign, and more.
Marketing in today’s fast-paced social landscape means keeping your finger on the pulse of the conversations surrounding a brand. Twitter data enables partners and brands to stream all relevant Twitter content about a brand in real-time, and perform analysis as topics or issues emerge. Today, brands across the world are using Twitter data to inform engagement and deliver better experiences for their customers.
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