Mobile App Promotion

Twitter's Ads API enables advertisers to target mobile users and drive cost-effective app installs and engagements at scale. Here, we’ve provided a list of related Ads API endpoints that you might find useful.




Tailored Audiences

See Tailored Audiences for more information.

Targeting Criteria

See Targeting for more information.


With Mobile app promotion, Twitter allows cost-per-app-click charging. If the Promoted Tweet uses an App Card, the bid will be interpreted as a bid for an app click - i.e., a click on the “Install” or “Open” button on the App Card. The advertiser will not be charged for other engagements (e.g., retweets or likes). All other Promoted Tweet campaigns (which don’t include App Cards) will continue to be charged on the usual cost-per-engagement charging model.