Creatives
Creatives are any entity that can be promoted in a campaign. Tweets can include text, images, GIFs, videos, or cards. Cards can include images or videos.
Image, GIF, or video creatives are uploaded using either the POST media/upload — a simple upload endpoint that only supports images — or the POST media/upload (chunked) endpoints. These can be added to
cards:
- Website
- Video Website
- Image App Download
- Video App Download
- Poll
- Image Conversation
- Video Conversation
- Image Direct Message
- Video Direct Message
Tweets:
- POST accounts/:account_id/tweetl - To add cards to Tweets, use the card_uri parameter.
For additional details on cards, please see the Cards page. The Promoted Video page provides details on associating videos with cards or Tweets.