Creatives

Overview contents

Creatives

Tweets can include text, images, GIFs, videos, or cards. Cards can include images or videos. We refer to these entities as creatives, which can be promoted in campaigns.

Media—images, GIFs, or videos—are uploaded using either the POST media/upload or the POST media/upload (chunked) endpoints. These can be added to the following cards:

or directly to Tweets using the POST accounts/:account_id/tweet or the POST accounts/:account_id/scheduled_tweets endpoints.

To add cards to Tweets, use either the card_uri parameter or append the card's preview_url to the Tweet text.

For additional details on cards, please see the Cards page. The Promoted Video page provides details on associating videos with cards or Tweets.