分析

派生指标

广告活动指标取决于广告活动的目标。使用本指南可确定如何基于现有目标计算派生指标，以供使用。

任何没有波形括号的 metric 都是由广告 API 分析端点返回的。以 {波形括号} 环绕的任何名称都表示该类别的派生指标。

ENGAGEMENTS

派生指标 暴露指标计算
{展示量} promoted_tweet_search_impressions + promoted_tweet_timeline_impressions + promoted_tweet_profile_impressions
{CPM} billed_charge_local_micro / {Impressions} / 1000
{总互动量} promoted_account_follows + promoted_tweet_search_engagements + promoted_tweet_timeline_engagements + promoted_tweet_profile_engagements 或 promoted_account_follows + promoted_tweet_search_clicks + promoted_tweet_search_replies + promoted_tweet_search_retweets + promoted_tweet_search_follows + promoted_tweet_timeline_clicks + promoted_tweet_timeline_replies + promoted_tweet_timeline_retweets + promoted_tweet_timeline_follows + promoted_tweet_profile_clicks + promoted_tweet_profile_replies + promoted_tweet_profile_retweets + promoted_tweet_profile_follows
{互动率} {Total Engagements} / {Impressions}
{CPE} billed_charge_local_micro / {Total Engagements}
{媒体观看量} promoted_tweet_timeline_media_views + promoted_tweet_search_media_views + promoted_tweet_profile_media_views
{媒体观看率} {Media Views} / {Impressions}

WEBSITE_CLICKS

派生指标 暴露指标计算
{展示量} promoted_tweet_search_impressions + promoted_tweet_timeline_impressions + promoted_tweet_profile_impressions
{CPM} billed_charge_local_micro / {Impressions} / 1000
{链接点击量} promoted_tweet_search_url_clicks + promoted_tweet_timeline_url_clicks + promoted_tweet_profile_url_clicks
{点击率} {Link Clicks} / {Impressions}
{CPLC} billed_charge_local_micro / {Link Clicks}
{转化} conversion_site_visits
{转化率} conversion_site_visits / {Impressions}
{CPA} billed_charge_local_micro / conversion_site_visits

APP_INSTALLS 和 APP_ENGAGEMENTS

派生指标 暴露指标计算
{展示量} promoted_tweet_search_impressions + promoted_tweet_timeline_impressions
{CPM} billed_charge_local_micro / {Impressions} / 1000
{应用点击量} promoted_tweet_app_install_attempts + promoted_tweet_app_open_attempts + promoted_tweet_timeline_url_clicks + promoted_tweet_search_url_clicks
{应用点击率} {App Clicks} / {Impressions}
{CPAC} billed_charge_local_micro / {App Clicks}
{CPI} billed_charge_local_micro / mobile_conversion_installs

FOLLOWERS

派生指标 暴露指标计算
{展示量} promoted_account_impressions
{CPM} billed_charge_local_micro / {Impressions} / 1000
{关注者} promoted_account_follows
{关注率} promoted_account_follow_rate
{CPF} billed_charge_local_micro / promoted_account_follows
{媒体观看量} promoted_tweet_timeline_media_views + promoted_tweet_search_media_views + promoted_tweet_profile_media_views
{媒体观看率} {Media Views} / {Impressions}

LEAD_GENERATION

派生指标 暴露指标计算
{展示量} promoted_tweet_search_impressions + promoted_tweet_timeline_impressions + promoted_tweet_profile_impressions
{CPM} billed_charge_local_micro / {Impressions} / 1000
{销售引导信息} promoted_tweet_search_card_engagements + promoted_tweet_timeline_card_engagements + promoted_tweet_profile_card_engagements
{引导率} {Leads} / {Impressions}
{每次引导成本} billed_charge_local_micro / {Leads}

VIDEO_VIEWS

派生指标 暴露指标计算
{展示量} promoted_tweet_search_impressions + promoted_tweet_timeline_impressions + promoted_tweet_profile_impressions
{CPM} billed_charge_local_micro / {Impressions} / 1000
{视频观看量} promoted_video_total_views
{视频观看率} promoted_video_total_views / {Impressions}
{每次浏览成本} billed_charge_local_micro / promoted_video_total_views

QUALIFIED_IMPRESSIONS

派生指标 暴露指标计算
{展示量} promoted_tweet_search_impressions + promoted_tweet_timeline_impressions + promoted_tweet_profile_impressions
{CPM} billed_charge_local_micro / {Impressions} / 1000
{合格展示量} promoted_tweet_timeline_qualified_impressions + promoted_tweet_search_qualified_impressions + promoted_tweet_profile_qualified_impressions
{合格展示率} {Qualified Impressions} / {Impressions}
{每千次合格展示量的成本} billed_charge_local_micro / {Qualified Impressions} / 1000

CUSTOM

对于 PROMOTED_ACCOUNT 的 placement_type，请参见上面的 FOLLOWERS 目标。对于与此目标相关的所有其他位置，请参见 ENGAGEMENTS 了解对应的派生指标。