Ghergich & Co. found that the majority of influencer marketing tools available target celebrities and paid endorsements. Kinship was designed to build actual relationships with bloggers, thought leaders and media. Ghergich & Co. believe that the most powerful endorsements are editorially given, not bought.
Before Twitter premium APIs became available, the agency found themselves stuck in “data purgatory.” Due to the dynamic nature of their client engagements and scope, Ghergich & Co. needed a solution that provided more flexibility around historical access and that could adjust usage based on the needs of their clients. While the standard APIs provided powerful capabilities, the availability of premium APIs provided a bridge for the agency to scale when they needed to expand their Twitter data access for specific client engagements.