The integration of the Twitter Ads API and the Gnip products allows Audiense to offer a full platform that focuses on audience intelligence in each stage of a campaign: building, execution and evaluation. Javier and team have found customers and advocates in businesses like VISA, Universal Music and Havas Helia who use Audiense to better understand and target their audience on the Twitter platform.
Additionally, the team have recently expanded paid ad placement via the Twitter Audience Platform. By combining this with Gnip products their clients are able to target insight-driven tailored audiences beyond Twitter. And they are seeing strong results, with one particular campaign driving a higher response rate while decreasing CPA (cost per lead acquisition) by 76%.
In its fifth year, Burón feels that Audiense has found the product market fit he was looking for. "When we were getting started, our customers had teams of data scientists on hand to help them make sense of their followers on Twitter," remembers Burón. "Now Audiense has become their new team of data scientists, with all the deep learning and actionable insights, and all at the click of a button."