Twitter is a powerful way to communicate during a natural disaster to get critical information and support in the moment, and it can also help us understand how to better prepare for the future. Though many on Twitter pointed out climate change was an underlying cause for the #AustralianBushfire devastation, their Tweets accounted for just 7% of the conversation about what happened.
“The conversation was an extremely negative one, which may have given a strong reason for people to not elevate the message about climate change as much,” said Kellan Terry. “When people shared more positive sentiment, it was about trying to mobilize some sort of response on this issue.”
These findings pose interesting questions for further research and discussion. Perhaps there is a way to elevate climate change in the global conversation, and capture more attention, through images and videos that can bring home what’s happening.