While the volume of conversations on Twitter about climate change increased in recent years, does this drive an offline impact? Researchers Christopher Barrie, Tom Flemming, and Sam Rowan used the Twitter API full-archive search endpoint to determine just this. In their analysis, data shows that urgency behind the climate change conversation has only started to take shape in the last few years.
Specifically, the word “climate” started becoming more closely tied to words like “emergency” and “crisis” around 2019, taking off as social activists began #FridaysforFuture protests. In their piece, the researchers also explore how members of Parliament in constituencies with climate protests are more likely to Tweet about climate change immediately after the protests, than those without protests.