Placements

There are several places where Twitter ads can be displayed. This is set at the line item using the placements parameter. The possible values are:

  • ALL_ON_TWITTER
  • PUBLISHER_NETWORK
  • TWITTER_PROFILE
  • TWITTER_SEARCH
  • TWITTER_TIMELINE
  • TAP_BANNER
  • TAP_FULL
  • TAP_FULL_LANDSCAPE
  • TAP_NATIVE
  • TAP_MRECT

All placements with TAP_ are granular options for the PUBLISHER_NETWORK. The enums page has more details.

The line item’s product_type and objective determine which placements are allowed. The GET line_items/placements endpoint can be used to retrieve the valid placement options for each product type.

Additionally, the following table lists the valid placement and objective combinations.

Objective ALL_ON_TWITTER PUBLISHER_NETWORK TWITTER_PROFILE TWITTER_SEARCH TWITTER_TIMELINE
APP_ENGAGEMENTS
APP_INSTALLS
AWARENESS  
FOLLOWERS  
TWEET_ENGAGEMENTS  
VIDEO_VIEWS  
VIDEO_VIEWS_PREROLL  
WEBSITE_CLICKS
 

Note: It is not possible to specify only TWITTER_PROFILE placement.

Note: TWITTER_SEARCH requires keyword targeting.

Note: The AWARENESS objective must include TWITTER_TIMELINE placement. It can have either ALL_ON_TWITTER, any combination of placements that include TWITTER_TIMELINE, or TWITTER_TIMELINE on its own.

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