Keyword targeting in Timelines
Keyword targeting is fundamental to our Promoted Tweets products, giving campaigns better reach. Keyword targeting in timeline enables platforms to target Twitter users based on keywords in their recent Tweets. For example, if an advertiser is targeting the unordered keyword combination “plan + trip”, and a user Tweets, “I’m starting to plan my trip to Cabo, any suggestions?” while the campaign is running, that user may soon afterward see the advertiser’s Promoted Tweet.
How does it work?
TL;DR: from an API standpoint, this change is quite simple: you can now target keywords on Promoted Tweets in Timeline. Just set the
phrase_keywords for line items.
Quick Start Guide
BROAD_KEYWORDand set your keyword value(s). POST accounts/:account_id/targeting_criteria