Building a customer service practice using Twitter

Jeff Lesser tells how customers use Twitter to publicly resolve issues they have with companies they use. Brands that excel at helping their customers over Twitter see cost savings, increased satisfaction, and increased revenue. In this session, you’ll learn how Fabric, Twitter Official Partners, Twitter Syndication, and Gnip enable brands to respond with rich context about customers, understand customer needs, measure their impact, create moments of delight, and much more.

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