API and UI Differences

A rough summary of functionality that is incongruent between the API and UI. This list may be incomplete and is subject to change.

Available in the Twitter Ads UI but not in the Ads API

  • Localized error messages
  • Minute granularity for stats
  • Promoted Trends (PTr)

Available in the Ads API but not in the Twitter Ads UI

  • Video View Retargeting
  • Emoji targeting