Campaign Management

Placements

There are several places where Twitter ads can be displayed. This is set at the line item using the placements parameter. The possible values are:

  • ALL_ON_TWITTER
  • PUBLISHER_NETWORK
  • TWITTER_PROFILE
  • TWITTER_SEARCH
  • TWITTER_TIMELINE

The enums page has more details.

The line item’s product_type and objective determine which placements are allowed. The GET line_items/placements endpoint can be used to retrieve the valid placement options for each product type.

Additionally, the following table lists the valid placement and objective combinations.

Objective ALL_ON_TWITTER PUBLISHER_NETWORK TWITTER_PROFILE TWITTER_SEARCH TWITTER_TIMELINE
APP_ENGAGEMENTS ✔ ✔ ✔ ✔ ✔
APP_INSTALLS ✔ ✔ ✔ ✔ ✔
AWARENESS ✔   ✔   ✔
FOLLOWERS ✔       ✔
TWEET_ENGAGEMENTS ✔ ✔ ✔ ✔ ✔
VIDEO_VIEWS ✔ ✔ ✔ ✔ ✔
VIDEO_VIEWS_PREROLL ✔   ✔ ✔ ✔
WEBSITE_CLICKS ✔ ✔ ✔ ✔ ✔
 

Note: It is not possible to specify only TWITTER_PROFILE placement.

Note: TWITTER_SEARCH requires keyword targeting.

Note: The AWARENESS objective can have either ALL_ON_TWITTER or both TWITTER_PROFILE and TWITTER_TIMELINE placement.