Platform usage guidelines

Have you taken care to review Twitter’s policies and set up your API access the right way? Does your service follow Twitter’s privacy and control guidelines? If you can answer yes to these two questions, then you are ready to start using the Twitter API and Twitter Content. Twitter’s Platform Usage Guidelines provide the assistance needed to ensure that your use of Twitter Content is compliant from day 1 throughout the lifecycle of your service. We suggest reviewing these rules on a regular basis to make sure that your integration is operating in a way that is safe and beneficial to people on Twitter and the Twitter platform as a whole.

 

Spam, bots, and automation

The use of the Twitter API and developer products to create spam, or engage in any form of platform manipulation, is prohibited. You should review the Twitter Rules on platform manipulation and spam, and ensure that your service does not, and does not enable people to, violate our policies.

Services that perform write actions, including posting Tweets, following accounts, or sending Direct Messages, must follow the Automation Rules. In particular, you should: 

If you’re operating an API-based bot account you must clearly indicate what the account is and who is responsible for it. You should never mislead or confuse people about whether your account is or is not a bot. A good way to do this is by including a statement that the account is a bot in the profile bio.

 

Twitter performance benchmarking

You may not use the Twitter API to measure the availability, performance, functionality, or usage of Twitter for benchmarking, competitive, or commercial purposes. For example, you should never use the Twitter API to:

  • Calculate aggregate Twitter metrics, such as the total number of Monthly Actives (MAs) or Daily Actives (DAs)

  • Calculate aggregate Periscope metrics, such as total number of broadcast views

  • Calculate aggregate Twitter Tweet metrics, such as the total number of Tweets posted per day, or the number of account engagements

  • Measure or analyze the responsiveness of Twitter

  • Measure or analyze spam or security on Twitter, except as permitted below

We support research that helps improve conversational health on Twitter. You may use the Twitter API and Twitter Content to measure and analyze topics like spam, abuse, or other platform health-related topics for non-commercial research purposes. You may not develop, create, or offer commercial services using the Twitter API or Twitter Content that measure, analyze, or attempt to identify behaviors or content which violate Twitter policies without express written permission from Twitter.

If you have questions about whether your use case qualifies as non-commercial research for this purpose please submit a request via the API Policy Support form.

 

Public display of Tweets

You must maintain the integrity of all Twitter Content that you display publicly or to people who use your service. If you don’t use Twitter for Websites to display content, then you must use the Twitter API to retrieve the most current version available for display. If displayed content ceases to be available through the Twitter API, then you must remove it from your service as soon as reasonably possible, or within 24 hours after the receipt of a removal request from Twitter, or the applicable Twitter account owner, or as otherwise required by applicable law.

There are specific rules you must follow if you display Twitter Content offline.  Follow the guidelines for using Tweets in broadcast if you display Tweets offline. Follow the guidelines for using Periscope Broadcasts if you display Periscope Broadcasts offline.

If you embed or display Tweets, you must contact us about your Twitter API access if your site exceeds 10 million daily impressions. Twitter reserves the right to require additional terms as a condition to your use of the Twitter API.  Additional restrictions on Twitter for Websites developer use include:

  • Embedded Tweets and/or embedded timelines

    • You must provide people with legally sufficient notice that fully discloses Twitter’s collection and use of data about browsing activities on your website, including for interest-based advertising and personalization. You must also obtain legally sufficient consent from people for such collection and use
    • You must provide legally sufficient instructions on how people can opt out of Twitter’s interest-based advertising and personalization as described here
       
  • Twitter for Websites widgets

    • You must ensure that people are provided with clear and comprehensive information about, and consent to, the storing and accessing of cookies or other information on their devices as described in Twitter’s cookie use, where providing such information and obtaining such consent is required by law
       
  • Services targeted to children under 13

    • Services targeted to children under 13 must opt out of tailoring Twitter in any embedded Tweet and/or embedded timelines by setting the opt-out parameter to be ‘true’ as described here
 

Content redistribution

The best place to get Twitter Content is directly from Twitter. Consequently, we restrict the redistribution of Twitter Content to third parties.  If you provide Twitter Content to third parties, including downloadable datasets or via an API, you may only distribute Tweet IDs, Direct Message IDs, and/or User IDs (except as described below). We also grant special permissions to academic researchers sharing Tweet IDs and User IDs for non-commercial research purposes.

In total, you may not distribute more than 1,500,000 Tweet IDs to any entity (inclusive of multiple individuals associated with a single entity) within any 30 day period unless you have received written permission from Twitter. In addition, all developers may provide up to 50,000 public Tweets Objects and/or User Objects to each person who uses your service on a daily basis if this is done via non-automated means (e.g., download of spreadsheets or PDFs).

Academic researchers are permitted to distribute an unlimited number of Tweet IDs and/or User IDs if they are doing so on behalf of an academic institution and for the sole purpose of non-commercial research. For example, you are permitted to share an unlimited number of Tweet IDs for the purpose of enabling peer review or validation of your research. If you have questions about whether your use case qualifies under this category please submit a request via the API Policy Support form.

Any Twitter Content provided to third parties remains subject to this Policy, and those third parties must agree to the Twitter Terms of Service, Privacy Policy, Developer Agreement, and Developer Policy before receiving such downloads. You may not enable any entity to circumvent any other limitations or restrictions on the distribution of Twitter Content as contained in this Policy, the Developer Agreement, or any other agreement with Twitter.

 

Pay to Engage

Your service shouldn’t compensate people to take actions on Twitter, as that results in inauthentic engagement that degrades the health of the platform. As you use the Twitter API you may not sell or receive monetary or virtual compensation for any Twitter or Periscope actions. This includes, but is not limited to, Tweets, follows, unfollows, retweets, likes, comments, and replies.

 

Service authenticity

You must clearly identify your service so that people can understand its source and purpose. Don’t use names, logos, or URLs that mask your service’s identity and features, or that falsely imply an affiliation with Twitter or third parties. Note that creating applications for the purpose of selling names, or to prevent others from using names, is prohibited.

You may not use any URL (including shortened URLs) for your service that directs people to:

  • A site that is unrelated to your service

  • A spam or malware site

  • A site that encourages people to violate Twitter policy

 

Twitter name, logo, and likeness

You may only use and display the Twitter name and logo to identify Twitter as the source of Twitter Content. You should never use the Twitter name and logo, the Twitter Official Partner Program badge, or any other similar marks or names in a manner that creates a false sense of endorsement, sponsorship, or association with Twitter. The Twitter Brand Resources contain detailed information to help you use the Twitter brand in the right way.

You may only use the Twitter Verified Account badge and any other enhanced account categorization as it is reported to you by Twitter through the API. This helps people know that the content your service displays is equivalent to that shown on Twitter.

 

Advertising on Twitter

There are restrictions regarding how and where you are allowed to advertise around Twitter Content. To start, your advertisements can’t resemble or reasonably be confused by people as a Tweet or Periscope Broadcast. Other rules on advertising include:

  • There must be a clear separation between Twitter Content and your advertisements. You may not place any advertisements within the Twitter timeline or on or within Periscope Broadcasts on your service other than Twitter Ads or advertisements made available through the official Twitter Kit integration with MoPub.

  • Twitter reserves the right to serve advertising via the Twitter API. If you decide to serve Twitter Ads once we start delivering them via the API, we will share a portion of advertising revenue with you in accordance with the relevant terms and conditions.

  • You may not use Twitter Content, or information obtained from the Twitter API to target people with advertising outside of the Twitter platform.

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