Using data generated from the public conversation on Twitter, LikeFolio refined proprietary “signals” to help investors understand shifts in consumer demand and happiness for brands and products owned by publicly traded companies.
By using a combination of Twitter’s Full-Archive Search and PowerTrack APIs, LikeFolio gathered comprehensive historical data and scored Tweets in real-time. This meant investors no longer had to wait for results to understand which companies’ products were generating more or less demand through the consumer conversation on Twitter.
LikeFolio realized that this real-time view into the motivations of consumer behavior was extremely valuable to investors. Their customers, such as TD Ameritrade, began to use LikeFolio’s services to provide insights into consumer behavior to their clientele through compelling content and powerful research platform integrations.
"LikeFolio's unique consumer insights allow TD Ameritrade to provide our clients with relevant market content and technologies that they can't get anywhere else,” said Steve Quirk, Executive Vice President, Trading and Education, at TD Ameritrade.
This unique edge enabled LikeFolio to shed light on a rapidly developing opportunity for investors. Let’s take a look at two specific examples of this use case with Chewy Inc. (NYSE: CHWY) and Roku Inc. (NASDAQ: ROKU).