The Tribune team is pleased with the results of integrating with the Twitter platform. “Our Sharelines feature has given our newsrooms a creative way to distribute their content, and authors who compose their own Tweet intents get far more distribution than the average content on our site,” notes Kozak.To track results, they use SimplyMeasured for engagement and distribution reports.
Moreover, Twitter has helped their broader strategy for digital content. “Our organization deeply interconnects our product/audience development teams with each of our local newsrooms. Twitter has helped us grow our distribution and audience on both fronts,” notes Kozak.
Adee concluded, “Sharelines helped us in focusing our newsrooms on a simple question: What makes a great Tweet?"
*Source: based on Sunday circulation in the U.S. (Source: Alliance for Audited Media snapshot analyzer, March, 2014).