Dots’ mission of creating a beautiful and unique game, that stood out in the crowded mobile game category, has succeeded. By creating a paid media strategy which focused on targeting emerging trends and power users that fit with their key audiences, Two Dots exploded in popularity, with over 5 million players downloading the game only a week after it was released.
Focusing on customer service through Twitter and creating unobtrusive opportunities to share the app highlights on Twitter, has helped to make Dots and indie gaming fan favorite with an average 4.3 approval rating from over 200,000 fans.
Murphy notes, “Twitter has allowed us to spread the word that the game is out there, in a cost effective way that feels genuine to us.”
Looking forward: Thanks to Twitter Kit’s Unity plug-in, Dots plans on integrating more closely with Twitter components.