Challenge CBS News (@cbsnews) saw the rise of new media as a huge growth opportunity for its business. New media platforms, such as Twitter, were changing the way information was shared and consumed and CBS News recognized the importance of reaching its audience through these new outlets.
While there are many social media platforms, Twitter became known as the place where news was breaking, due to the live, real-time aspect of its product. News was now being uncovered in mere moments, and tweeted by any person with a smartphone and a camera. Periscope followed by providing breaking news coverage that shared live video feeds faster than any news crew could possibly get to a location. While critics were calling for the end of traditional news outlets, CBS News knew it needed to adapt to the rapidly evolving new media landscape, while preserving journalistic excellence.