Across continents and time zones, traffic is an unpredictable, chaotic facet of daily life. It’s an experience shared across the world, impacting the lives of many. Efforts to regain control of the roads are constantly underway, yet few places have taken matters more seriously than the municipality of The Hague.
The Hague traffic control center invested in technology and intelligence tools like CCTVs and underground sensors, with the goal of providing quick, safe solutions and responses to the traffic-related incidents that inevitably arise in a large city. However, one challenge remained: how could they get the right information, in real time, in order to make the best decisions?
Despite their advanced technological toolkit, The Hague traffic control center was still missing some key information. In order to help fill those gaps, they turned to PublicSonar — a company that helps organizations make informed decisions by using AI-driven insights.