In the quest to find more efficient ways to drive insights for their clients, ListenFirst adopted Twitter’s v2 endpoints to streamline their translation of what users are talking about on Twitter into their platform. ListenFirst’s team got to work with one clear goal in place: to create cleaner data.
“For us, utilizing v2 is about integration optimization. If there are fewer pieces we have to put together on our site, it makes our operations easier and allows us to scale our offering to even more brands, more content and better insights.” - Jonathan Farb, Chief Product Officer, ListenFirst.
What drove the team to prioritize the adoption of Twitter’s v2 API, and specifically the Tweets lookup endpoint, was the accuracy of the engagement and impressions numbers. By utilizing this endpoint, ListenFirst was able to generate more reliable metrics that were aligned with what their customers saw on native Twitter analytics elsewhere.