Media Best Practices

There are a few important concepts to understand when using the POST media/upload endpoint. Uploading media with OAuth can be a bit tricky, so we’ve outlined some things to keep in mind as well as a working sample of how to use this endpoint here.

Keep in mind

  • Because the method uses multipart POST, OAuth is handled differently. POST or query string parameters are not used when calculating an OAuth signature basestring or signature. Only the oauth_* parameters are used.
  • You may attach up to 4 photos, 1 animated GIF or 1 video in a Tweet.
  • The image passed should be the raw binary of the image or binary base64 encoded, no need to otherwise encode or escape the contents as long as the Content-Type is set appropriately (when in doubt: application/octet-stream).
  • When posting base64 encoded images, be sure to set the “Content-Transfer-Encoding: base64” on the image part of the message.
  • Multi-part message boundaries must be on their own line and terminated by a CRLF.
  • For working examples of how to POST using this endpoint, we recommend testing with twurl. Also, take a look at the Twitter Libraries available, including the large-video-upload-python library.
  • Use the media_id_string provided in the API response for Javascript and any other languages that cannot accurately represent a long integer.
     

Media Categories

The Media Category parameter defines the use case of the media file to be uploaded, and can affect file size limits or other constraints enforced for media uploads. It’s important to use the correct media category when uploading media to avoid problems when trying to use the media. It is an optional value passed in the INIT request as part of the upload flow. If media category is not specified, the uploaded media is assumed to be a Tweet media (image, video, or GIF), depending on the content type.

The most common media categories are as follows:

  • tweet_image
  • tweet_video
  • tweet_gif
  • dm_image
  • dm_video
  • dm_gif
  • subtitles

If you are an Ads API partner please refer to these docs for more information on recommended media category for promoted video.

Image specifications and recommendations

Image files must meet all of the following criteria:

  • Supported image media types: JPG, PNG, GIF, WEBP
  • Image size <= 5 MB, animated GIF size <= 15 MB

The file size limit above is enforced by the media upload endpoint. In addition, there is a separate product entity specific file size limit which is applied when calling the Tweet creation (or similar) endpoints with media_id. The file size limit and other constraints may vary depending on the media_category parameter.

Animated GIF recommendations

A GIF may fail during Tweet creation even if it is within the file size limit. Adhere to the following constraints to improve success rates.

  • Resolution should be <= 1280x1080 (width x height)
  • Number of frames <= 350
  • Number of pixels (width * height * num_frames) <= 300 million
  • File size <= 15Mb

In order to process larger GIFs, use the chunked upload endpoint with the media_category parameter. This allows the server to process the GIF file asynchronously, which is a requirement for processing larger files. Pass media_category=tweet_gif to enable async upload behavior for Tweets with an animated GIF.
 

Video specifications and recommendations

Please use the Async Path for media uploads.

Recommended:

  • Recommended Video Codec: H264 High Profile
  • Recommended Frame Rates: 30 FPS, 60 FPS
  • Recommended Video Resolution: 1280x720 (landscape), 720x1280 (portrait), 720x720 (square)
  • Recommended Minimum Video Bitrate: 5,000 kbps
  • Recommended Minimum Audio Bitrate: 128 kbps
  • Recommended Audio Codec: AAC LC
  • Recommended Aspect Ratio: 16:9 (landscape or portrait), 1:1 (square)

Advanced:

  • Frame rate must be 60 FPS or less
  • Dimensions must be between 32x32 and 1280x1024
  • File size must not exceed 512 mb
  • Duration must be between 0.5 seconds and 140 seconds
  • Aspect ratio must be between 1:3 and 3:1
  • Must have 1:1 pixel aspect ratio
  • Only YUV 4:2:0 pixel format is supported
  • Audio must be AAC with Low Complexity profile. High-Efficiency AAC is not supported
  • Audio must be mono or stereo, not 5.1 or greater
  • Must not have open GOP
  • Must use progressive scan
     

Additional Information:

In the table below each row represents an upload recommendation, but is not a requirement. All uploads are processed for optimization across multiple platforms.

Orientation

Width

Height

Video Bitrate

Audio Bitrate

Landscape

1280

720

2048K

128K

Landscape

640

360

768K

64K

Landscape

320

180

256K

64K

Portrait

720

1280

2048K

128K

Portrait

360

640

768K

64K

Portrait

180

320

256K

64K

Square

720

720

2048K

128K

Square

480

480

768K

64K

Square

240

240

256K

32K


For an example of how to upload media, please see the chunked media upload documentation.
 

Troubleshooting

For issues with the Media APIs, browse the Media API category in the developer forums for an answer.